Forever 21 Joins The Collaboration Game

Forever 21 is already taking over with their affordable fashion and forays into beauty and home design, but now they’ve decided it’s time to bring a bit of designer experience into their stores. In an effort to match their fellow fast fashion brands like H&M and Urban Outfitters, Forever 21 signed a deal with designer Brian Lichtenberg to create graphic T-shirts. Now, we’ll reserve our comments about graphic T-shirts as a whole (ahem, Ed Hardy) until we see them, because Brian does in fact have celeb credibility. Interestingly enough, the brand decided to give Brian creative control over the same clothing item as the celebrities who design t-shirts for Forever 21. Now, will we see designers like Karl Lagerfeld and John Galliano sign up to create their own F21 collabs? [WWD]

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