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J.Crew’s Jenna Lyons On Why It’s OK To Miss Out On Designer Collabs

We’ve been a little bummed that we’re not obsessive enough to stay up all night in order to score pieces from Target’s recent designer collaborations, but J.Crew creative director Jenna Lyons puts things in perspective. In an interview with Style.com, Jenna shared how she feels about designers doing “affordable” lines for mass retailers:

“What I appreciate about it is someone like Rodarte or Proenza Schouler maybe gets more mindshare from people who might not have known who they are. But I think it’s a little flash-in-the-pan, and the quality, a lot of times, is really not great. That, to me, is for the young little fashion girl who’s obsessed with Proenza and Rodarte and who can’t afford it. For someone who just wants to look good on a day-to-day basis, it’s not a strategy for how to dress.”

She makes a good point. Instead of racing to pick up pieces when Target, H&M, and other retailers join forces with high-end designers, we should focus on building a wardrobe without regard for whose name is on the tag. From now on, when the dress we’d been hoping to score sells out before we can snag one, we’ll just tell ourselves we aren’t looking for “flash in the pan” clothes. We want to develop our own style by purchasing quality items we love, rather than trying to pick up something that’s hot today but might not make it through one laundry cycle. [Style.com]

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