Dove’s Real Beauty ad campaigns are heralded as groundbreaking forays into being a bit more realistic about how women look. Glamour‘s new habit of featuring regular-sized broads after the publicity deluge the first time they did it, too, is widely praised. But here’s the thing: According to a new study by the University of Arizona, ads featuring bigger models don’t actually make most women feel very good about themselves. Apparently, pretty much everything makes women feel like crap about how they look. According to the researchers, larger women feel better about themselves when ads don’t include any models at all, average-sized ladies actually have lower self-esteem after looking at ads with plus-sized models rather than uber-skinny ones, and thin folk prefer the traditional tiny models. The study did, however, come up with one icky way bigger models can be used to actually influence product sales: ” … if a normal-size woman sees moderately heavy images in ads for weight-loss products, she might feel overweight and be more inclined to buy a diet plan or gym membership.” This is basically saying ads could use plus-sized models to make women feel bad enough about themselves that they want to spend more money on gym memberships and diet products. [The Cut]
What do you think? Do ads with bigger models make you feel better or worse about your body?