If you’ve been looking to lose a few pounds lately, one Brazilian weight loss company may have just the final motivational push you need: a higher likelihood of being shot to death! Whether these ads are saying that overweight people should be used for target practice or simply pointing out the fact that less surface area means fewer places to potentially be shot is unclear. What is apparent is that this is a highly questionable moment in negative reinforcement. What do you think? Does it strike the fear of a violent death into your heart and inspire you to melt away those love handles? Or does it just kind of make you want to gut punch whoever came up with it? For the record, we’re leaning towards the latter. [Copyranter]
