So last night as I was wasting my time watching “The Price of Beauty,” I was beaten over the head with this new Dentyne Ice commercial during every single break. According to this advertisement, it’s the guy’s responsibility to provide protection against bad breath when the loving heats up. The concept might seem clever at first, but couldn’t the dude in the pharmacy have bought some condoms along with his gum? That way, there’d be some reference to the fact that gum doesn’t protect against STDs or unwanted pregnancy. What was even more arresting to me was that VH1 chose to run a commercial for Seasonique birth control pills directly after this Dentyne one, reminding women that the responsibility to prevent a pregnancy is all in their hands.
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