H&M On Opening Day Of Sonia Rykiel’s Line: Worst. Job. Ever.

Leonora Epstein / March 15, 2010


Footage has emerged from the day an H&M store in France put out its new Sonia Rykiel merch. And here you thought French women were so refined. Not so: “Geet your hands off my swetur, beetch. You are too fat for zat, anyhow. Allez, allez!”

We have now seen hell, and it’s a never-ending sentence of being an H&M employee on this day. Look how they book it to avoid the stampede! People, un peu de calme, please! [YouTube]