The Gap, Completely Turned Upside Down

Leonora Epstein | March 9, 2010 - 7:50 pm

Did April Fool’s Day come early or something? While it would have been nice to get that out of the way, this Gap store turned upside down is a prank of its own doing. As part of some quirky marketing for its new loyalty program called Sprize, a Vancouver branch was completely flipped around. (Those crazy Canadians!) The joke had bags with logos printed wrong-side up, window displays hanging from the ceilings, and even cars overturned outside. Now we get it … Sprize! We hung jeans on the ceiling! (Or something?) Check out some more pics after the jump. [PSFK]