The Gap, Completely Turned Upside Down

Did April Fool’s Day come early or something? While it would have been nice to get that out of the way, this Gap store turned upside down is a prank of its own doing. As part of some quirky marketing for its new loyalty program called Sprize, a Vancouver branch was completely flipped around. (Those crazy Canadians!) The joke had bags with logos printed wrong-side up, window displays hanging from the ceilings, and even cars overturned outside. Now we get it … Sprize! We hung jeans on the ceiling! (Or something?) Check out some more pics after the jump. [PSFK]

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