We know you own a lot of denim. So when you tire of those blue jeans, don’t just throw them in the trash. Gap recognized the fact that many people own multiple pairs of jeans, which adds up to a huge waste. So, in an effort to reduce and reuse, the brand teamed up with Cotton Incorporated to help the charity, Cotton: From Blue to Green, which takes old denim, turns it into UltraTouch Natural Cotton Fiber Insulation, and then donates it to those in need. From today until March 14, drop off your jeans at 1,000 stores in North America and Puerto Rico to donate your old jeans to a good cause. Of course, you’ll not only feel good about your charity work, but you’ll also receive a shopping incentive–30 percent off your next purchase of jeans! [WWD]
