Most brides-to-be wouldn’t think to add Urban Outfitters to their shopping list while prepping for their upcoming nuptials, but the brand wants that to change. As part of their new business initiative, Urban Outfitters is launching a brand-new wedding division, beginning with perfect white gowns. Dresses designed by the Anthropologie team will appear in stores, created to be “heirlooms, to be passed on from one generation to the next.” But don’t think the store’s stopping at just gowns. They’re envisioning the ability to provide full service, including bridesmaids’ dresses, fine jewelry, accessories, shoes, invitations, and a bridal registry, making Urban Outfitters a one-stop shop for all wedding plans. While the newest wedding designs have yet to hit stores, the future’s white for UO — possible future additions to the brand include flowers, planning, and travel services. But before you get too excited, the price for a wedding dress at UO will range from $1,000 to $5,000, so it’s not exactly the cheap option. [Does anyone else feel like this is coo-coo-bananas? -- Editor Erin] [WWD]
