The New It Bag Is A Backpack

This backpack from old-school Swedish company Fjallraven might not seem like a standout fashion accessory, but we’ve just got a feeling about this one. It seems like the type of utilitarian product, like LeSportsac was in the beginning, or those Manhattan Portage messenger bags that were all the rage a few years back, that could easily become the next everyone-and-your-mom-has-one item. The design for the shoulder-strapped pack has been around since 1978, and we’re into the simple, outdoorsy aesthetic. And just like you’d expect, the bag is made with top quality materials, notably Vinylon, a durable yet lightweight waterproof fabric.