Craig Lawrence’s Fall Collection Gets Better At Second Glance

Craig Lawrence Fashion Film from AnOther Magazine on Vimeo.

To simply view photos of Craig Lawrence’s knitwear collection isn’t enough to appreciate his unconventional designs. In fact, his Muppet-ish designs are downright laughable in photos. The best way to experience his fall/winter 2010 collection is through a video inspired by the abdication of crowns and which features model Anastasia Kuznetsova morphing — bending and twisting — from a sheer nude gown to a gold foil jacket. She’d probably look like a weather balloon in a still photo, but in the video Kuznetsova resembles an avant-garde tree at one point and a true rock star at another. Now that Lawrence has broken out on his own — after designing for another talented and far-out designer, Gareth Pugh — he’s definitely a couture force to be reckoned with. [Trend.Land]