US Weekly reports that Brazil’s Secretariat for Women’s Affairs is calling for a sexy beer commercial starring Paris Hilton to be pulled. The commercial advertising Devassa beer — which means “debauched” or “lewd” in Portuguese — features the skimpily-clad Hilton rubbing a can of beer sensually over her body while standing before a window of tongue-wagging onlookers. (Perhaps too much Devassa would explain what the hell Paris was doing when she was photographed on all fours recently?) “It’s an ad that devalues women — in particular, blond women,” the spokeswoman for the Secretariat claimed.
But what Brazil clearly does not understand is that here in America we have a rich cultural history of using women’s bodies and the promise of sex to advertise alcoholic beverages. Ugh. Get some frickin’ cultural sensitivity, Brazil. [US Weekly]