Do You Find The Term “Bligger” Offensive?

What’s a “bligger”? Fashion blogger Susie Bubble posts the following to her Twitter: “just to add bliggers = bloggers and liggers, en-us translation meaning ppl who love freebies and general hanging-on.” In America, this newfangled slang term rhymes with a highly offensive word. However, in British slang, a “ligger” is someone who is a freeloader. Clearly, there’s no true offense meant here, but still, bliggers? Funny or stupid? [Twitter]