Missoni Keeps It Real

Why use (and pay for) models with no real connection to your brand for ad campaigns when you’re the Missonis? When you come from a gorgeous, Italian fashion family, who better to show off the clothes and home textiles than the fam? Check out the brand-new spring/summer campaign—I’m obsessed. From co-founder Rosita Missoni and her husband, Ottavio, to their grandchildren, the whole clan gets together for a family portrait of sorts (by fancy-pants photog Juergen Teller) wearing their Missoni best, surrounded by their Missoni best. They really do all live the full-on lifestyle—love the couch, and could Ottavio be any more adorable? (That Mr. Rogers-esque Missoni sweater!) Check out more photos, after the jump …

[Design Scene]

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