Would You Save His Life Or Go Shopping?

Copyranter says this uber-provocative commercial for a sale at the u&i boutique in Montreal, Canada is “as good as retail advertising gets.” Me? Dunno that I agree. A woman, when confronted with the horrifying specter of her kidnapped boyfriend (she doesn’t appear to be wearing a wedding ring), decides she’d rather go partake in designer sale shopping than, ya’ know, save her lover’s life. Does this say something deeply true about women’s obsessive desire to score a bargain at any cost? Perhaps! Yet, it sure picks a creepy way to go about doing it. [ANIMAL]