The French Connection Guy Wants You To Understand Him

Susannah Breslin | February 12, 2010 - 9:15 pm

As Leo pointed out, the new French Connection ad campaign is really something, by which we mean “makes no logical sense.” Well, surprise, surprise. The commercials are equally incomprehensible. Meet “The Man.” He is confused by elevators, refuses to shave, and goes nowhere in life without the accompaniment of a French voice-over. NB: He wears not slogans or sequins! Eff, en fakt, zis iz zee mahn, ah zink zee mahn neez tew brusha heez hairz. [ANIMAL]