Gucci’s Spring 2010 Video Campaign Takes Place In A Screensaver
Behold Gucci’s painfully awkward video campaign for the spring 2010 collection. This is the type of thing where we get what the company was going for, yet can’t help but wonder how weird the filming must have been. Here we have some models trying to be serious, but instead they look like wax Barbie and Ken dolls. They’re so stiff it’s like a kid butted their heads together and made kissy noises. The background: a beach scene so vivid it could only be a digitally altered image either lifted from a Windows ’99 screensaver or “Saving Nemo.” Things start getting really creepy with intense still shots from the torso up that make you think the guy has to be getting a blow job off camera, and then whoa — she’s totally masturbating while sitting in his lap! Cut to: our male model, who has suddenly turned into Beatnik Ken in an all-black ensemble because, clearly, this is deep fashion … we’ll let you take the rest from here. [YouTube]
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