How To Save Print Media: “T-Post” Is A Wearable Magazine

Leonora Epstein | January 26, 2010 - 7:20 pm

Everyone’s thinking digital when it comes to saving the news publishing industry, but maybe the answer is to actually go more for the physical. That’s kind of the idea behind T-Post, a magazine you can wear. Each shirt concentrates on an off-beat (yet relevant) news story; past articles have covered how “Google Earth was being used to find a lost Eden” or “The ethics of mind-enhancing super drugs.” The editors then have artists come up with a related graphic for the front of the shirt, and print the text of the story on the inside. This, in the eyes of the T-Post editors, constitutes an “issue,” which comes out every six weeks. The genius catch: to get your hands on one you have to be a subscriber. OK, so it might not be the most efficient way to get your news. But at least you won’t have to deal with messy ink hands. After the jump, a video by the folks at T-Post, breaking down the details. [Dossier]