Punked! Glasses Tattoo Boy Was A Marketing Ploy!

By: Leonora Epstein / January 14, 2010

D’oh! We sure were fooled—apparently that dude who got specs inked on his face was part of a viral marketing plan from Ray-Ban, which has pulled off shenanigans like this in the past. Although … it’s still unclear whether glasses boy got a real tattoo. [Looks real to me. -- Editor] What would be weirder: getting that tat because you wanted it or getting it because someone paid you to? [Adverblog]