Vanity Fair has discovered Twitter and—because it’s Vanity Fair—they’re on the case with a new article about “Twitter celebrities.” But oh no, not actual celebrities like tweet-happy Ashton Kutcher. The magazine spoke with a half-dozen young, attractive women who live in places like NYC or the wealthy suburb of Brentwood, CA, and take to social media to share the adventures in their lives, like getting highlights. Twilebrity Sarah Evans, a 29-year-old publicist with 33,000 followers, told Vanity Fair, “Twitter is like going to a giant cocktail party, every day.”VF wryly refers to Twitter, in the wrong hands, as “a utilitarian vehicle for ambitious extroverts”—though extroverts is a nice thing to call them! Stefanie Michaels, a sometime travel journalist from Brentwood, told VF, “I was the most unemployed journalist ever!” No offense to unemployed journalists, but I suppose if you’re out of work, tweeting your every wish, hope and brain fart to tens of thousands of people must feel satisfying. (At VF‘s press time, Michaels had as many Twitter followers as Serena Williams and Denise Richards.)
Therein lies the rub: Ultimately, these twilebrities use Twitter like a reality TV show through their BlackBerries. In 140-character bytes, folks like you and I can enviously gobble up the minutiae of the lives of women who are prettier, wealthier and better dressed. It’s empty calories, tweet-wise, but it probably keeps some people mightily entertained. None of these ladies are paid to tweet—yet. But that’s why they keep life-casting via their cell phones and laptops: They hope one day a sponsor will step up and pay them to keep tweeting if they mention products à la Kim Kardashian.