Forget fragrances. The new celebrity branding trend is maternity clothing lines. Heidi Klum is getting into the mom-to-be biz just like Nicole Richie and Christian Siriano have done in the past six months. Heidi will launch not one, but two maternity lines on Feb. 12. “Lavish by Heidi Klum” and “Loved by Heidi Klum” will feature 29 pieces, including a tunic and a maxi dress, the expectant mom must-have. We all know Heidi’s had quite a bit of experience in dressing a pregnant body. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey,” she says. [Starpulse]
