Clean & Clear Ad Banned For Using Makeup In “After” Photo


I had to laugh when I read about a recent ad for Johnson & Johnson’s Clean and Clear Spot Control Kit getting pulled from British television recently. When consumers complained that their skin didn’t look the actress’s in the commercial, Johnson & Johnson admitted that, get this, the actress was wearing makeup in the “after” photo!! I know, shocking, right? The U.K.’s Advertising Standards Authority pulled the ad and released this statement:

“We considered that, in order to make the before and after comparison fair, both shots should have been taken under the same conditions (both without makeup) to ensure that any visible improvement was an accurate representation of what could be achieved with the product.”

What I’m wondering is: do these people (the consumers and the ADA) seriously believe skin care companies don’t normally use makeup on models to give the illusion of clearer skin (or, in the case of “before” pictures, bad skin)?! I think that’s the real crime here. [via Huffington Post and The Guardian]

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