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Fashion Fortune: “Yo, What If We Made A Belt Outta Legos?”


Meet Dee and Ricky Jackson, twin brothers from Staten Island who have struck gold in one of those ways that makes you either go “Why didn’t I think of that?” or “You’ve got to be kidding.” The duo creates Lego accessories in the form of belts, brooches, and necktie-shaped pins that have caught the attention of celebs (Rihanna and Kanye, to name a few), and designers. In the video above, Dee and Ricky tell the tale of their success, which is less interesting for what it is, than how it’s told; it basically reads like a fashion mockumentary. To begin, the brothers explain that their inspiration was kind of random: “One day, we were like yo, what if we did a Lego belt.” The belt then made its way on to the models at a Marc Jacobs fashion show, and apparently, “Everybody hated Marc’s show that year. People were saying the only thing that was hot on the runway was the Legos.”

Seems like a pretty easy and fun job, right? The Jacksons think so. Tells Dee to the New York Daily News: “It is easier than dealing drugs. We are flipping bricks – Lego bricks.” [NYDailyNews.com]

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