Folgers Continues Its Reign As Most Sexist Instant Coffee Brand Ever


Folgers has a long history of creating mega sexist commercials advertising their brand of instant coffee. You can watch a ton of the vintage ads online, most of which have to do with a woman doing her wifely duty by having her husband’s coffee ready first thing when he wakes up. Whatever, clearly things have not changed. In this new ad, which started airing around the holidays and has been getting on my nerves, a daughter — who looks to be a full-grown adult, potentially home for the holidays — comes into the kitchen in the morning and her dad comments on how late she came home. Her response is that she’s not 16 anymore and anyhoo, Dad won’t have to worry about that anymore because — hand reaches out — SHE’S ENGAGED!!!! Monitoring her curfew is now in the hands of her future hubby, aww shucks! WTF, really? This commercial wouldn’t have bugged me as much if it had, say, been a mom and a daughter or a dad and a son, but something tells me Folgers didn’t even consider that. Daddies have to watch over their Little Baby Girls until Little Baby Girls meet their husbands and become his problem. GAG. (Also, who drinks instant coffee anymore besides my grandmother?)

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