When the going gets tough, there are those who get knocked over, and then there are folks who figure out how to profit from a bad situation. Looks like the beauty industry is looking to the latter by facing the swine flu epidemic with expensive, fancy treatments. High-end spas have started offering healthy-sounding preventative care treatments like “immune boosting” facials and detoxes. Many of these offerings feature antibacterial ingredients meant to ward off sickness—a few examples include bee propolis (bee goo, basically) and high-pH, Japanese water.
So does this stuff work? One doctor tells New York magazine’s The Cut: “There is no question that these treatments will protect against winter illnesses, even the flu and swine flu.” [Interesting. Doesn't sound like any doctors we've ever interviewed. -- Editor]
The cynics in us are intrigued yet doubtful that a facial could replace a flu shot. Either way, pretty clever business-wise, no? [The Cut]