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What Will Beauty Products Of The Future Be Like?

According to research from Mintel, beauty products will take a new turn in 2010, one that focuses on concretely improving well-being: “Mood beauty” — products that come with psychological benefits by interacting with the body’s neurotransmitters — will be one of the key trends for 2010 among other industry innovations.” So what does that mean, exactly? You might start seeing your cream as advertised with new added “mood enhancers” that claim to improve your state of mind. Of course Origins has been marketing similar products for a long time, and we know of one kitschy company already doing this, Smiley, which became known for its “anti-depressant perfume.” The latter company’s website appears to be down, however, so maybe they went out of business. According to the Independent, you’ll also begin to see products marketed with a larger medical image through “DIY pharmaceutical kits.”

So does this mean we can stop paying for therapy soon? Something tells us it will take more than a night cream to make us really happy. But anything’s worth a try. [Independent.co.uk]

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