This morning while reading the news, it took me a second to comprehend the fact that Beyonce’s never launched a fragrance before. She’s a movie star, fashion designer, and talented singer – surely the diva must have put her personal scent favorites into bottle form already, no? Apparently not. But reading on, I have to commend Beyonce for her devotion. You see, it’s not that she hasn’t had the opportunity to package a perfume, it’s just that when the girl does something, she does it right. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me,” she explained. “When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”
Thankfully, her debut fragrance with Coty will launch on February 3, so the waiting will soon be over. And in true Beyonce flavor, it’s all about high temperatures, as she’s embracing the hot factor all over, from the ad campaign shot by Michael Thompson to the commercial where she’ll perform her own rendition of the song Fever. The scent is a mix of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.
If you miss out on her introduction to the world of perfume, there will be plenty more chances. Already she’s planning on providing the world with more scents a la Beyonce. [WWD]