These Design-y Branding Irons Are Begging For A Hipster Following

Leonora Epstein | December 16, 2009 - 3:20 pm

In the past, branding irons have been for cowboys and dads who like to grill. With this customizable, handheld version, however, we could see it becoming a new hipster accessory. (Is that a Helvetica font to lure in the design junkies?) If you think about all the weird things hardcore hipsters do to their bodies already—DIY tattoos, safety pin piercings—branding doesn’t seem too far-fetched. So what words would the hip and stylish choose to sear onto their skin? The obvious answer would be the name of their latest favorite band. Some other thoughts range from the predictable to the typically ironic: Bklyn, WillyB, Get Rad, Dov, Mom, Meat, Vegan …

Coming soon to an American Apparel near you. (OK, not really, but can’t you kind of picture it in there?) []