Why Is Verizon Using Ciara’s Crotch To Sell Cell Phones?

Annika Harris / December 15, 2009


This Verizon commercial for the LG Chocolate Touch featuring Ciara has been making the rounds for a while now, and I’ve finally figured out why it annoys me so doggone much. The ad goes beyond using sex to sell a product and enters low-class strip club territory. I mean, Ciara is all but rubbing that guy’s face in her crotch. Broke strippers must often resort to the nastiest, most demeaning tactics to get customers to give up a few dollars; exposing the goodies and letting themselves get fondled is commonplace in these situations. Ciara is relying on a similar talent — her ability to gyrate — now that she’s fallen way off because her music ain’t cutting it.