Mark By Avon Takes To Facebook—Is This The Next Thing In E-Commerce?
Avon calling! Or, poking?
Mark, Avon’s trendier, Lauren Conrad-endorsed line, is now selling makeup through Facebook. This is the first time we’ve seen e-commerce really take advantage of the social network. The Mark store essentially operates as a fan page with the standard wall and info tabs, but there’s also a shop tab that lets you browse and purchase products under the same umbrella. This could be a flop—something that their market research team thinks is fail-proof because young girls are, like, always on Facebook, right? Or could this be the beginning of a new social networking trend where everything you do (or buy) online is all within the same structure? What do you think — would you buy clothes or makeup off Facebook? [Mark Girl Facebook Page via StyleList]