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Scandal Control 101: Don’t ‘Yadda, Yadda, Yadda’

While reading this week’s New York Magazine, the article “The Yadda Yadda Conundrum” stuck out at me. “Yadda, yadda, yadda” is an expression, of course, made famous in an episode of “Seinfeld”—it’s what Elaine says when glossing over a major part of a story. Here’s why the phrase is relevant today: David Letterman‘s intern-banging scandal dropped out of the news pretty quickly. Why? Because he told his whole story, or at least enough of it to satisfy us. Tiger Woods, on the other hand, gave a public apology with so many holes in it that it begged the question, “What exactly did you do?” Each missing detail just fed our need to know more, which has led to the whole uncovering of so many salacious details, it’s hard to keep track of them anymore. Ditto for the Salahis, who crashed a White House State Dinner, and have since repeated that they were invited without telling us how or by whom. Basically, Tiger and the Salahis “yadda, yadda, yadda”-ed past what we wanted to know. And, thus, they turned themselves from news blips into full-scale obsessions, leading to so much digging into their past that it will be hard for them to ever bounce back from the scandal. This theory strikes me as very astute. If Tiger and the Salahis had just told us what was up, would there have been such fall-out? [NY Magazine]

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