Before today, I thought Zooey Deschanel was the perfect example of how stars can appear in ads without looking like sellouts. Her collaboration with eye wear manufacturer Oliver Peoples made sense, and the song she wrote about cotton, “the fabric of our lives,” was good enough for me to listen to at times besides when it aired during TV commercial breaks.
Now, however, Zooey is in an ad for Absolut Vodka. While it was shot by Ellen von Unwerth, who is well-respected and has previously photographed Zooey for magazine shoots, the connection between these two women and vodka doesn’t make much sense to me, at least not in this photo. And for the first time, I feel like Zooey is just another celebrity picking up extra money by posing with products.