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Sonia Rykiel’s H&M Party Was OTT


Recession? What recession? From looking at this video of the launch party for Sonia Rykiel’s H&M lingerie collection, you’d think we’re living in an economy of decadence. Held at the Grand Palais in Paris, the event was nothing short of crazy (in a good way)—the place was decked out with twinkling lights, miniature Eiffel Towers, and balloon sculptures. The collection was presented in a parade of baton twirlers, marching geese, and floats where models were swinging from chandeliers or cycling on stationary bikes. While a bit on the kooky side, it all looked pretty fun, and très, très Parisienne. [YouTube]

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