Can Perfume Help You Find True Love (Or Just Get Laid)?

A new study says wearing a fragrance certainly helps make you more attractive to the opposite sex, and, arguably, the most legendary perfume of all time may also be the most seductive. In fact, one in 10 women even claim they met the man of their dreams while wearing Chanel No. 5.

Wait, really? According to Superdrug, the company that carried out the poll, women reported that scents seemed to have a dramatic impact on their love lives.

  • “The average woman credits their choice of perfume for helping to secure approximately six different dates.”
  • “A quarter of women say a man they don’t know has asked them out after commenting on their perfume, and 82 percent think wearing perfume is essential when going out on a date.”
  • “The survey also revealed that 57 percent of women are sure fragrances help them attract men when they’re out on the town, and 22 percent have perfumes they only wear when they go out looking for a date.”
  • “Six in ten women say a man has asked them what perfume they wear — but 12 percent have also been unfortunate enough to be told their fragrance smells horrible.” [The Daily Mail]

I was gonna go out on a limb here and say that Chanel No. 5 has many social connotations with sexy — it was Marilyn Monroe’s signature scent; it’s expensive (yet not inaccessibly so) and comes in a gorgeous bottle — that it just plain makes wearers feel sexual. But Be Delicious by DKNY and Ghost by Ghost ranked directly behind it, and the DKNY scent smells like apples (although Ghost is more floral, like No. 5, but certainly lacks its reputation). Maybe wearing perfume, period, is just the calling card of a confident, sensual woman, and men automatically pick up on that. But I still have trouble giving the fragrance all the credit. Are those women out there who refuse to wear a scent, for reasons ranging from allergies to not wanting to offend coworkers, missing out on some superhuman seductive powers? Doubtful.

Personally, I love all kinds of fragrances, especially heady ones like Chanel No. 5 and YSL’s Opium, but unlike all the ladies cited in this study, I’ve rarely had a guy comment on a scent I was wearing, and my boyfriend can take it or leave it when it comes to perfume. It’s always felt like an intimate accessory just for me, like a tiny piece of jewelry or a gorgeous bra under a work shirt — not a tool for seduction. Am I alone here? Still, I can’t help but think these findings are going to temporarily stimulate some Chanel fragrance sales. Lucky them.