Personally, I can’t online shop. I’m probably one of the few girls in the world who actually goes to a store each and every time I want to buy something. There’s just something in the decision process for me that requires actually trying on clothes. Tobi boutique in San Francisco is trying to accommodate people like me, who really need to see just how a piece of clothing will look on before they buy, with the launch of their new virtual dressing room. This isn’t the first kind of virtual dressing room — H&M has avatars and Macy’s worked with My Virtual Model to create likenesses for online shoppers. But this option uses the webcam to make it appear as if the shopper has tried on the clothing. Note that sizes don’t change, which is a huge, if not the most important, part of shopping. But the really fun part is you can basically go shopping with your friends and send pics back and forth. Soon the site will show off your screen and your friends’, side by side.
What do you think? For all you hesitant online shoppers out there, does this make the process seem more appealing? [WWD]