V Magazine Puts “Coco In Motion”


While Chanel has traditionally been one of those “serious” fashion houses, it seems like the label has been experiencing a playful re-branding thanks to those on the inside (see Karl Lagerfeld’s campy Spring/Summer 2010 runway show) and those on the outside who have taken a more lighthearted approach to the fashions. To wit, this fun stop-motion video of Chanel bags, shoes, jewelry, and clothing dancing around to bubbly French pop music. The project is brought to you by the V magazine team, who shot a very sexy Chanel-clad Natalie Portman for this month’s cover. This clip kind of makes us want to empty our shoe closet and direct our own fashion short. [YouTube]

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