This Look Is Not, And Never Will Be, Attractive

I need to get something off my chest. I hate this GUESS ad. I hate it because it features a rather attractive guy wearing what could only be described as a “denim duster coat” with bleach spots. It is perhaps the most hideous ensemble I have ever seen on a dude, like something out of Justin Timberlake’s closet circa 1998. Every time I see this ad — and I see it a lot because it is running in all the current fashion, women’s, and gossip magazines — I want to take my thumb and stab holes through the paper. Why is GUESS still around as a company? Who shops there? What man shops there? Can someone please tell me?