Fashion’s Night Out—The Sequel

Did you go to Fashion’s Night Out in September? Well we did, and we had lots of fun (and even had the hangovers the next day to prove it). Of course, the question everyone asked after the Anna Wintour-organized extravaganza was “did it work?” because so much of the hype appeared less about shopping, and more about the parties and celebs. It took a while to assess, but now the reports are in and the answer is a resounding yes. WWD notes that 75 percent of attendees made a purchase that night. What this means: Fashion’s Night Out will be back next year for a repeat. Indeed, New York City mayor Michael Bloomberg has announced that FNO 2010 will be even bigger. What might draw more people out is a possible tax-free shopping day for the event (please?). This could be difficult to pass, but retailers are pressing for it. Will you go to Fashion’s Night Out next fall? In all likelihood, we will—why pass up a free all-access party? [WWD]

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