Men Come Out Of The Beauty Closet!

We’re way past boys pretending they don’t use beauty products. Women all over are sharing bathroom vanities with their boyfriends. These days, trips to the beauty counter aren’t complete without a pass by the men’s section. Now dudes are faced with the same problem we girls have – just what to buy with all the hundreds of options? A new Sephora study reveals that there are specific favorites, depending on your location.

Here in the United States, men overwhelmingly care about their teeth, skin, and the way they smell. Top sellers? BriteSmile To Go Accelerator, Tend Skin, as well as Acqua di Parma, Dolce & Gabbana’s Light Blue, and Armani’s Acqua di Gio.Over in China, men are obsessed with creams and lotions from the brand gf (ever heard of it? we haven’t either), but stray away from fragrances. Meanwhile in France, the boys keep it based close to home and stick to products made in France. Le Male by Jean Paul Gaultier and 1 Million by Paco Rabanne top the charts.

What does your boyfriend buy? Or what do you buy for him? [Independent U.K.]