Is Facebook the New Online Shop?
Facebook is good for many things. Stalking ex-boyfriends, staying up to date on which of your old classmates got married or had kids, and generally wasting time.
But while you’re using it to stay in touch with friends, brands and stores are using it to gain even more consumers. Everyone has their own fan page, but lately, people are getting creative with Facebook. Louis Vuitton streamed their runway show live, but in order to see the newest collection, you were forced to become a fan. Hello, hundreds of new followers for LV.
While everyone has come to use and abuse the site for procrastination, it’s a gold mine for a retailer. According to Facebook, if you have 10,000 fans, you’ll reach 1.5 billion people on the site. How’s that for an audience? While many brands like Sephora, Victoria’s Secret, and Forever21 promote sales and coupons on their fan page, 1-800-Flowers has actually begun to sell their products via Facebook.
So how long before the social networking site is an official retail location for stores across the world? And will you shop via Facebook? [WWD]