Chloe Sevigny Obsesses Over Redheads For Fall Campaign

Are redheads finally experiencing the glory they deserve? Clearly, we’re highly obsessed with “Mad Men”‘s Joan Holloway (disappointingly absent, we might add, from last night’s episode!). Now Chloe Sevigny is shining a spotlight on them too, by using only redhead models in the lookbook for her Opening Ceremony collection. Called “Reds,” the catalog reads more like an art book with photographs as well as more conceptual illustrations and collages.

Apparently, reports View on Fashion, Chloe chose to go this route because she “thought that her collection of grey tweeds would look perfect on redheads.” Interesting fall fashion idea for the non-reds out there … pairing tweed with fiery accents? Maybe a blazer with a cherry-colored silk blouse underneath?

Check out a few more shots after the jump! []
Chloe Sevigny’s concept for her Opening Ceremony lookbook proves that being “in the red” is quite a good thing.