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Bird’s Eye Fish Fingers Are Down For Whatever


Copyranter points us to this commercial for Bird’s Eye fish fingers starring three dirty-minded fish sticks. A fair amount of lady blogs out there spill a lot of virtual ink over how misogynist, sexist, and exploitative commercials are when female sexuality is used to sell something. Frankly, I don’t see what the big deal is. Take, for example, this commercial. I thought it was funny. I’m fascinated by the idea that a bunch of executives would sit around in a boardroom and agree to spend however many hundreds of thousands of dollars to make a commercial featuring three talking fish sticks, as if that will make you want to eat fish fingers. Silly? Yes. Offensive? I don’t get it. But maybe that’s just me. You? [Copyranter]

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