If at first you don’t succeed, try, try again. At least that’s how the saying goes, right?
Jimmy Choo once attempted to launch a fragrance, to no avail. But they’re back at it. The brand just signed a 12-year agreement with Inter Parfums SA, the company responsible for the fragrances from design houses like Burberry, Lanvin, and Paul Smith. Goes to show, you can’t keep a good Choo down. But from shoes to perfume: it’s somewhat of a leap, no? And what exactly will it smell like? Not shoes or, um, feet we hope.
Don’t get us wrong! We love each and every thing about Choo, especially their new line with H&M. But will you buy a fragrance from a shoe company? Then again, guess it’s better than another Paris Hilton perfume. [Pop Crunch]