Struggling Glossy Mags Look To Hulu For Salvation
With the shocking and depressing news that Conde Nast shuttered not one, but four magazines yesterday — Gourmet and Cookie, plus two bridal magazines — comes the harsh realization that glossies are not what they used to be. If a powerhouse like Conde is suffering, well, you know it’s bad.
But certainly this can’t mean the end of magazines everywhere? Enter the online salvation. Domino recently (sort of) revived itself, in the form of an online rag called Lonny, and now it seems publishing giant Time Inc. is sniffing around the Hulu format. Wait, huh? With the proposed plan, readers will have the ability to download magazines straight to an iPhone, Blackberry, or Kindle via an iTunes-like system. Purchase, download, read: easy as that. Now the only question is, will editors who are so used to a print format be able to translate their ideas online?
For me (a magazine addict with a major hoarding problem), this new venture means moving will be a whole lot less expensive, but I know I’ll be sad about the lack of glossy pages in my life. You? [Mashable]