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Check This Out: Kiehl’s DIY Online Comics

Your favorite beauty company Kiehl’s has jumped on the fashion comic-book marketing bandwagon that’s all the rage with the young’uns. (Marc Jacobs is selling a Lady Gaga-inspired comic book, while Agent Provocateur just released a sexy superhero tale.)

Chez Kiehl’s, they’re promoting a new line of products made with açaí, which is supposed to be a bit more spicy than the beauty retailer’s basics. To go along with the launch, they’ve created a microsite called Express Your POW!, which lets you depict your “pow” (whatever that is) by customizing your own online comic. You can choose from a bunch of different scenarios—including a girl dropping a computer out of a window or a couple on a train platform, for example—and then pick hair colors and add your own text.

OK, we admit all this comic-book marketing is a bit odd, but at least here’s a fun distraction for the 4 o’clock slump at work. So go pow it out. Or something. [ExpressYourPow.com]

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