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Agent Provocateur Dresses Comic Book Characters To Sell Lingerie

The women in comic books have a tendency to be scantily clad, buxom babes (i.e., Barbarella). Lingerie brand Agent Provocateur is capitalizing on this rule of thumb by creating its own graphic novel with characters that wear the label’s skimpy bedroom clothes while saving the world from extinction. (According to the plot line, the ladies have lived without men for centuries, but now they’re out of semen and on the brink of extinction.)

Do you think it’s clever when brands do more than buy ads in magazines to get people to buy their wares? Or is this catalog in the form of a comic book a total waste of Agent Provocateur’s money? [Agent Provocateur via View On Fashion]

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