Will You Buy A Hypercolor Shirt?

Amelia McDonell-Parry / September 24, 2009

Look, I get that the ’80s are back — leggings, acid wash, neon, and cropped tops are everywhere. But hypercolor? Really? American Apparel is selling a thermochromatic jersey T-shirt on its website and our own Erin recently bought one for her boyfriend, who loves it! But, like, wasn’t hypercolor this huge technological advancement back in the late ’80s and early ’90s? Is this the fashion equivalent of bringing back the Walkman or something? [$28, American Apparel]