Will Fashion Become Virtual For The Masses?
Fashion Week is a generally an invite-only occasion. Shows like Marc Jacobs are impossible to get in to even for celebrities, and the lines for the chicest parties are astronomically long. So usually, unless you’re in the industry or uber A-list, being a part of it all entails stalking blogs and Twitter for information on the designer’s latest collections and all the late night party details.
But change is in the air! There have been a few advancements recently in opening the insidery world of fashion to the world.
Between the American Express Sky Box in NYC’s Bryant Park tents (which basically allows cardmembers access), and the massively attended Fashion’s Night Out events this season, fashion is little by little becoming available to more than just industry members. Bloggers are taking to front row. Images leak immediately. Twitter means that in 140 characters designers and editors can share thoughts with thousands in seconds. What’s more, during New York Fashion Week, Isaac Mizrahi, Marc Bouwer, and Vivienne Tam decided to show their collection not only to those with tickets, but to anyone with an internet connection, and Norma Kamali even was as bold as to say, “Today, fashion belongs to everybody, not just the industry,” during her invite unnecessary showing.
Continuing the trend, Burberry streamed their runway show live during the brand’s return home for London Fashion Week’s 25th Anniversary, complete with a live chat from viewers, and Alexander McQueen plans to stream his collection via internet during Paris Fashion Week. With the rumors that runway shows are losing their moment, not to mention the costly overheads required to stage a show, this could very well be the way to save fashion shows.
With the economic downturn and question of whether people are really shopping in a recession, do you think this is a good way to bring fashion to the masses in an attempt for designers to stay relevant and well known by all? [Seems like a fairly smart move.–Editor]