Condom Ads Suggest You Rub One Out

Susannah Breslin | September 22, 2009 - 12:40 pm

This is another one of those ads that I just can’t figure out. It’s for condoms, apparently. Or a condom shop? I’m confused. And there’s something in there about rubbing one out, from what I gather. I Believe in Advertising’s explanation doesn’t exactly help either: “Metaphor of the condoms like rubber gum and his utilization ‘to erase’ evidences.” HUH? WHAT? Totally confused. Maybe, if you use condoms, there will be no traces of … something … bad? I don’t know! Practice safe sex. That’s all I can figure out. Maybe one of you can explain it to me? [I Believe in Advertising]